Scholarly articles on internet dating
Just a little search on the internet will give you many different kinds of dating apps, such as dating apps for dog-owners, for beard-owners and beard lovers, and apps created by existing organizations, such as a meat company launching a dating app for meat lovers.
In deciding which dating app to subscribe to, users choose which part of their identity they want to emphasise in their dating life.
However this does not mean it was a socially acceptable way of looking for a spouse.
It was seen as a last resort for people with no other means of finding someone, for instance because they had no family of parents to arrange their matrimony (Cocks, 2009).
The niche dating apps illustrate Appadurai’s (1996) theory regarding the local effects of globalization: they make a global phenomenon like online dating more local by focusing on one specific (sub)culture or community.
I will now discuss a few different dating apps in a more detailed way to see what their aim is, who they’re aimed at and how they use specific values or interest to attract people from the same community.
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As stated before dating websites are basically the modern variant of personal ads.